Goed doen is kans voor merken – Adformatie

Consumenten hebben wél alle informatie over de klimaatcrisis, maar geen handelingsperspectief. De merken moeten het gaan doen. En dat biedt een kans van jewelste voor merken.

De klassieke mantra luidt ‘Marketing drives sales.’ Maar marketing raakt nog veel meer wat mensen drijft. Het speelt namelijk in op hun gevoelens en behoeften. Mensen zijn immers meer dan consument. Marketing is dan ook een waanzinnig beïnvloedingsmechanisme dat je ten goede kunt inzetten voor welke beweging dan ook. Positieve beweging met je merk noemen we dat.

Welke kansen voor merken dit nog meer biedt, lees je in ons gastblog op Adformatie.

 

Adformatie - goed doen kans voor merken
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