GASTBLOG ADFORMATIE

Purpose-marketing based on promise is niet genoeg. We hebben purpose-marketing based on proof nodig. Alleen als je doet wat je zegt, ben je geloofwaardig als duurzaam en maatschappelijk merk. Maar wat is goed bewijs voor positieve impact? En wat doe je als purpose-marketeer met merken die wel oprechte idealen hebben maar nog bezig zijn om deze in de praktijk brengen?

purpose-marketing

Niet alle merken maken hun mooie beloftes waar. Adviseurs moeten opdrachtgevers challengen met de Sustainable Development Goals van de United Nations. Lees hier op Adformatie de volledige blog.

 

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