Een essay in Adformatie over next level trends

It’s not about the purpose, it’s about the progress.

Next level purpose-merken bouwen, zo doe je dat in 2021.

“De missie van misschien wel het mooiste purpose-merk van het afgelopen jaar luidt: ‘We are in business to save our home planet’. Hij mag door ieder bedrijf worden overgenomen. En ik daag je uit om dat te doen.

Durven we bij het omschrijven van onze purpose door de pijnpunten van onze business heen te bewegen? En nemen we next level trends als true cost accounting en regenerative business mee in onze plannen? Laten we vooral nu in een tijd van crisis onze missies transformeren naar een ‘force for doing good’.”

Het hele essay van Sander over o.a. purpose, merkactivisme en next level marketingtrends lees je op Adformatie.

Benieuwd hoe we jouw merk next level kunnen maken?

Neem dan geheel vrijblijvend contact met ons op.

[gravityform id="12" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_12' ><form method='post' enctype='multipart/form-data' id='gform_12' action='/stories/essay-in-adformatie/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below'><li id="field_12_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_2' >Naam<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_12_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_12_4' >E-mailadres<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_12_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_12_8" class="gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible" ><label class='gfield_label gfield_label_before_complex' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_12_8'><li class='gchoice gchoice_12_8_1'> <input class='gfield-choice-input' name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_12_8_1' /> <label for='choice_12_8_1' id='label_12_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_12' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_12' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='12' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_12' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_12' id='gform_target_page_number_12' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_12' id='gform_source_page_number_12' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>
[gravityform id="2" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_2' style='display:none'><form method='post' enctype='multipart/form-data' id='gform_2' action='/stories/essay-in-adformatie/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><li id="field_2_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_2_4' >Naam<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_2_4' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_2_3" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_2_3' >E-mailadres<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_2_3' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_2_1" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_2_1' >Bericht<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_1' id='input_2_1' class='textarea medium' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id="field_2_5" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label screen-reader-text' for='input_2_5' ></label><div id='input_2_5' class='ginput_container ginput_recaptcha' data-sitekey='6LfLgO8UAAAAAPUzx5sIqKrHkpT5IBYNijCBO156' data-theme='light' data-tabindex='0' data-badge=''></div></li><li id="field_2_6" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_2_6' >Email</label><div class='ginput_container'><input name='input_6' id='input_2_6' type='text' value='' autocomplete='new-password'/></div><div class='gfield_description' id='gfield_description_2_6'>This field is for validation purposes and should be left unchanged.</div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Verzend' onclick='if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} jQuery("#gform_2").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='2' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_2' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>
[gravityform id="11" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_11' ><form method='post' enctype='multipart/form-data' id='gform_11' action='/stories/essay-in-adformatie/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id="field_11_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_11_2' >Naam<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_11_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_11_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_11_4' >E-mailadres<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_11_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_11_8" class="gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible" ><label class='gfield_label gfield_label_before_complex' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_11_8'><li class='gchoice gchoice_11_8_1'> <input class='gfield-choice-input' name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_11_8_1' /> <label for='choice_11_8_1' id='label_11_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_11' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} jQuery("#gform_11").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_11' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='11' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>
[gravityform id="9" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_9' ><form method='post' enctype='multipart/form-data' id='gform_9' action='/stories/essay-in-adformatie/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id="field_9_2" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_2' >Naam<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_3" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_9_3' type='text' value='' class='medium' aria-invalid="false" /> </div></li><li id="field_9_4" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_4' >E-mailadres<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_9_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_6" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_9_6' >Telefoonnummer</label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_9_6' type='text' value='' class='medium' aria-invalid="false" /> </div></li><li id="field_9_8" class="gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible" ><label class='gfield_label gfield_label_before_complex' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_9_8'><li class='gchoice gchoice_9_8_1'> <input class='gfield-choice-input' name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_9_8_1' /> <label for='choice_9_8_1' id='label_9_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} jQuery("#gform_9").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='9' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>