Duurzame doeners

Hoe werk je vanuit jouw idealen? Ontdek hoe onze teamleden activisme en business combineren.

Deze maand vertellen we over de idealen van onze duurzame doeners: Copywriter Tosca en office manager Tiesja!

Tosca, copywriter:
Tosca is een milieuactivist met een scherpe pen. Ze werd gegrepen door duurzaamheid nadat ze op een ecovillage was geweest waar de bewoners hun eigen voedsel verbouwden. Ze besloot om te ontdekken hoe je ook in de stad zoveel mogelijk in harmonie kan leven met de natuur. Ze heeft gemeenschappelijke permacultuurtuin opgericht in Haarlem en staat op tegen landbouwmultinationals die teveel macht hebben in de voedselketen.

Tosca: “Het was voor mij best spannend om in de marketingwereld te gaan werken. Ik vraag me altijd kritisch af of bedrijven vanuit idealen werken met duurzaamheid of aan greenwashing doen. Bij Heldergroen heb ik ontdekt dat er ook eerlijke marketing bestaat. Waarin je zo goed en eerlijk mogelijk communiceert wat je doet en zo de transitie naar een nieuwe economie versnelt.”

Tosca heeft een bachelor geschiedenis gedaan en een master Communicatie- en informatiewetenschappen traject schrijven. In het voorjaar van 2018 liep ze stage bij Heldergroen en deed ze onderzoek naar merkmanifesten . “Het is tof om nu als copywriter bij Heldergroen te werken. Ik houd van de diversiteit in mijn werk waarbij het gaat om strategisch nadenken én met woorden nieuwe werelden creëren.”

Tiesja, office manager:
Tiesja is een duurzame doener met een brede achtergrond. Van bedrijfsleider tot reclame-agent, eigenaar van een webwinkel, office manager en consultant. Haar onderliggende doel? Mensen helpen om het nut van verandering te begrijpen, transities te begeleiden en zo te bewegen naar een beter wereld.

Tiesja zette haar tanden in het interne administratiesysteem van Heldergroen en begeleidt de personeelszaken. Tiesja: “Als je wil organiseren voor creatieven dan moet je creatieve denkers begrijpen. Dat betekent zo min mogelijk organiseren en alleen die dingen doen die echt wat toevoegen.” Tiesja is doelgericht, analytisch, houdt van mensen en heeft niet zoveel woorden nodig om te begrijpen wat er aan de hand is. De ideale office- en P&O manager dus.

Tiesja: “Als samenleving doen we veel dingen die bijdragen aan de economie, maar die schade opleveren aan het milieu, het onderwijs of de gezondheid. Daar verzet ik me tegen en dat is eigenlijk precies wat Heldergroen ook doet. Op een positieve manier zetten we hoopvolle bewegingen in de kijker. Vaak denken mensen dat als je bezig bent met idealen dat dit gratis en voor niets moet. Maar Heldergroen en haar klanten laten zien dat je met een goede organisatie en een eerlijk verdienmodel meer mensen kan bereiken en zo je stem als activist ook luider wordt.”

[gravityform id="12" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_12' ><form method='post' enctype='multipart/form-data' id='gform_12' action='/stories/duurzame-doeners-tiesja-tosca/'> <div class='gform_body'><ul id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below'><li id='field_12_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_12_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_12_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_12_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_12_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_12_8'><li class='gchoice_12_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_12_8_1' /> <label for='choice_12_8_1' id='label_12_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_12' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_12' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='12' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_12' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_12' id='gform_target_page_number_12' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_12' id='gform_source_page_number_12' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 12) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } ); </script>
[gravityform id="2" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_2' style='display:none'><form method='post' enctype='multipart/form-data' id='gform_2' action='/stories/duurzame-doeners-tiesja-tosca/'> <div class='gform_body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><li id='field_2_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_4' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_2_4' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_2_3' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_3' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_2_3' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_2_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_1' >Bericht<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_1' id='input_2_1' class='textarea medium' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_2_5' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_5' ></label><div id='input_2_5' class='ginput_container ginput_recaptcha' data-sitekey='6LfLgO8UAAAAAPUzx5sIqKrHkpT5IBYNijCBO156' data-theme='light' data-tabindex='0' data-badge=''></div></li><li id='field_2_6' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_6' >Email</label><div class='ginput_container'><input name='input_6' id='input_2_6' type='text' value='' autocomplete='off'/></div><div class='gfield_description' id='gfield_description__6'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.</div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Verzend' onclick='if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} jQuery("#gform_2").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='2' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_2' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 2) {gf_global["number_formats"][2] = {"4":{"price":false,"value":false},"3":{"price":false,"value":false},"1":{"price":false,"value":false},"5":{"price":false,"value":false},"6":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][2] = { logic: { 5: {"field":{"actionType":"show","logicType":"all","rules":[{"fieldId":"3","operator":"contains","value":"@"}]},"nextButton":null,"section":null} }, dependents: { 5: [5] }, animation: 0, defaults: [], fields: {"4":[],"3":[5],"1":[],"5":[],"6":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_comma';jQuery(document).ready(function(){gf_apply_rules(2, [5], true);jQuery('#gform_wrapper_2').show();jQuery(document).trigger('gform_post_conditional_logic', [2, null, true]);} );} } } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [2, 1]) } ); </script>
[gravityform id="7" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_7' ><form method='post' enctype='multipart/form-data' id='gform_7' action='/stories/duurzame-doeners-tiesja-tosca/'> <div class='gform_body'><ul id='gform_fields_7' class='gform_fields top_label form_sublabel_below description_below'><li id='field_7_2' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_2' >Naam</label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_7_2' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_7_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_7_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_7_8' class='gfield no-label-transform gfield_contains_required field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Akkoord<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_7_8'><li class='gchoice_7_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)&lt;/span&gt;' id='choice_7_8_1' /> <label for='choice_7_8_1' id='label_7_8_1'><span style="text-transform:none;">Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_7' class='gform_button button' value='Verzenden' onclick='if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} jQuery("#gform_7").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_7' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='7' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_7' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_7' id='gform_target_page_number_7' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_7' id='gform_source_page_number_7' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 7) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [7, 1]) } ); </script>
[gravityform id="11" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_11' ><form method='post' enctype='multipart/form-data' id='gform_11' action='/stories/duurzame-doeners-tiesja-tosca/'> <div class='gform_body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id='field_11_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_11_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_11_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_11_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_11_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_11_8'><li class='gchoice_11_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_11_8_1' /> <label for='choice_11_8_1' id='label_11_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_11' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} jQuery("#gform_11").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_11' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='11' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 11) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [11, 1]) } ); </script>
[gravityform id="9" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_9' ><form method='post' enctype='multipart/form-data' id='gform_9' action='/stories/duurzame-doeners-tiesja-tosca/'> <div class='gform_body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id='field_9_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_9_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_9_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_9_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_9_6' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_6' >Telefoonnummer</label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_9_6' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_9_8'><li class='gchoice_9_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_9_8_1' /> <label for='choice_9_8_1' id='label_9_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} jQuery("#gform_9").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='9' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 9) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [9, 1]) } ); </script>