De 5 grote trends voor merken

Interview met Sander in FONK: The Green Issue

The Green Issue

FONK, platform voor creatie en marketing, is een van de toonaangevende bastions in onze branche. Het magazine interviewde Sander voor The Green Issue over de creatieve sector als drijvende kracht achter een betere wereld en vroeg hem onder meer naar de grote trends voor merken. Hij signaleerde er vijf:

  1. True cost accounting
  2. Circular economy
  3. Regenerative business
  4. The commons
  5. Marketing the change.

Benieuwd naar het hele interview? Dat lees je hier.

 

FONK The Green Issue - Heldergroen
FONK - vooruitkijken is key
Vooruitkijken is key

Binnenkort zullen we dieper ingaan op deze metatrends en welke gevolgen ze hebben voor merken die verschil willen maken. Want merken die hierop inspelen zijn onderdeel van de Well Being Economy, een beweging die steeds meer tractie heeft en bijzonder hoog engagement scoort bij hun doelgroepen. Nu én de komende jaren.

Nu al benieuwd hoe we jouw merk future proof kunnen maken?

Neem dan geheel vrijblijvend contact met ons op.

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