Life is not a desk
Have you seen our desks that go up every night? We’ve become famous for it. Anthony Robbins, CNN, Oprah Winfrey, CCTV, Herald Tribune and Der Spiegel – to name a few – all discussed it. Not as a gadget, but as a modern perspective on building a healthy working culture.
Strangely enough most products and services around the world we use are being created behind a desk… And let’s be honest. Sometimes it works quite well, a desk. But hey, a desk is just a part of life. Not the other way around. Don’t forget to play. To go outside. To breathe. And wonder.
Why shouldn’t desks go up after you finish work so that you’ll have a playground for inspirational initiatives such as yoga, biological cooking courses or nightclubbing? And as some would say: ‘One man’s trash is another man’s treasure’. Why wouldn’t you build your office out of trash such as old car wrecks and create a whole new story from it?’
We build brands the way we’ve built our office. And we look at branding, storytelling and design as a way to give meaning or even purpose to organizations and their stakeholders. We don’t call it advertising. We call it magnetising.
It might sound a little crazy or highbrow but it isn’t. We just believe in what we do and work for brands that try to make the world a little better. And brighter.