Van stof tot grondstof

Wist je dat een kledingstuk gemiddeld maar zeven keer gedragen wordt? Ieder jaar belandt in ons land zo’n 145 miljoen kilo textiel bij het oud vuil… Textielinzamelaar Sympany wil af van dit afdankdenken en op naar een circulaire textielketen. Het bedrijf stroopte de mouwen op en ging aan het werk, met bewustwording, gedragsverandering en vooral veel innovatie. Het komt allemaal samen in het nieuwe merk dat wij voor Sympany mochten maken.

Uitproberen als basis.

Ons werk voor Sympany begon met een herpositionering die samenviel met de verandering van het bedrijf zelf. Waar Sympany vroeger textiel inzamelde voor het goede doel, wilde zij nu werk maken van circulair textiel. Dat is enorme uitdaging, want stoffen laten zich lang niet zo makkelijk recyclen als bijvoorbeeld papier of glas. Daarin vonden we de basis van het nieuwe merk van Sympany: dit is een bedrijf dat niet bang is voor uitdagingen en houdt van uitproberen. En dat mag je uitstralen!

Een rode draad in allerlei kleuren

Als voorloper op de weg naar circulair ben je niet alleen vernieuwer, maar ook verbinder. Sympany brengt allerlei partijen samen om de textielindustrie van kop tot staart te veranderen. Net als in een kledingstuk kozen we daarom voor een draad als verbindend stijlelement. De kleuren komen uit de modecollecties van een paar jaar terug, net als de kleren die in de bakken van Sympany belanden!

Geïnspireerd?

Neem contact met ons op of bel voor een verhelderend gesprek 023 8200 250

 

 

Producten

Strategie – Ideale Wereld-sessie – Merkmanifest – Visuele identiteit – Ontwikkeling middelen

Sustainable Development Goals

Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Sympany draagt bij aan:

[gravityform id="12" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_12' ><form method='post' enctype='multipart/form-data' id='gform_12' action='/case/sympany/'> <div class='gform_body'><ul id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below'><li id='field_12_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_12_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_12_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_12_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_12_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_12_8'><li class='gchoice_12_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_12_8_1' /> <label for='choice_12_8_1' id='label_12_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_12' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_12' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='12' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_12' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_12' id='gform_target_page_number_12' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_12' id='gform_source_page_number_12' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 12) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } ); </script>
[gravityform id="2" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_2' style='display:none'><form method='post' enctype='multipart/form-data' id='gform_2' action='/case/sympany/'> <div class='gform_body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><li id='field_2_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_4' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_2_4' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_2_3' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_3' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_3' id='input_2_3' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_2_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_1' >Bericht<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_1' id='input_2_1' class='textarea medium' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_2_5' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_5' ></label><div id='input_2_5' class='ginput_container ginput_recaptcha' data-sitekey='6LfLgO8UAAAAAPUzx5sIqKrHkpT5IBYNijCBO156' data-theme='light' data-tabindex='0' data-badge=''></div></li><li id='field_2_6' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_6' >Name</label><div class='ginput_container'><input name='input_6' id='input_2_6' type='text' value='' autocomplete='off'/></div><div class='gfield_description' id='gfield_description_2_6'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.</div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Verzend' onclick='if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} jQuery("#gform_2").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='2' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_2' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 2) {gf_global["number_formats"][2] = {"4":{"price":false,"value":false},"3":{"price":false,"value":false},"1":{"price":false,"value":false},"5":{"price":false,"value":false},"6":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][2] = { logic: { 5: {"field":{"actionType":"show","logicType":"all","rules":[{"fieldId":"3","operator":"contains","value":"@"}]},"nextButton":null,"section":null} }, dependents: { 5: [5] }, animation: 0, defaults: [], fields: {"4":[],"3":[5],"1":[],"5":[],"6":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_comma';jQuery(document).ready(function(){gf_apply_rules(2, [5], true);jQuery('#gform_wrapper_2').show();jQuery(document).trigger('gform_post_conditional_logic', [2, null, true]);} );} } } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [2, 1]) } ); </script>
[gravityform id="7" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_7' ><form method='post' enctype='multipart/form-data' id='gform_7' action='/case/sympany/'> <div class='gform_body'><ul id='gform_fields_7' class='gform_fields top_label form_sublabel_below description_below'><li id='field_7_2' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_2' >Naam</label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_7_2' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_7_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_7_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_7_8' class='gfield no-label-transform gfield_contains_required field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Akkoord<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_7_8'><li class='gchoice_7_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)&lt;/span&gt;' id='choice_7_8_1' /> <label for='choice_7_8_1' id='label_7_8_1'><span style="text-transform:none;">Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_7' class='gform_button button' value='Verzenden' onclick='if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} jQuery("#gform_7").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_7' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='7' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_7' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_7' id='gform_target_page_number_7' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_7' id='gform_source_page_number_7' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 7) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [7, 1]) } ); </script>
[gravityform id="11" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_11' ><form method='post' enctype='multipart/form-data' id='gform_11' action='/case/sympany/'> <div class='gform_body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id='field_11_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_11_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_11_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_11_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_11_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_11_8'><li class='gchoice_11_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_11_8_1' /> <label for='choice_11_8_1' id='label_11_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_11' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} jQuery("#gform_11").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_11' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='11' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 11) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [11, 1]) } ); </script>
[gravityform id="9" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_9' ><form method='post' enctype='multipart/form-data' id='gform_9' action='/case/sympany/'> <div class='gform_body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id='field_9_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_9_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_9_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_4' id='input_9_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li><li id='field_9_6' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_6' >Telefoonnummer</label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_9_6' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_9_8'><li class='gchoice_9_8_1'> <input name='input_8.1' type='checkbox' value='&lt;span style=&quot;text-transform:none&quot;&gt;Schrijf mij in voor de nieuwsbrief&lt;/span&gt;' id='choice_9_8_1' /> <label for='choice_9_8_1' id='label_9_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label> </li></ul></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} jQuery("#gform_9").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='9' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 9) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [9, 1]) } ); </script>