Een kleurrijke verffabriek
RIGO is een duurzame verffabriek met vele bekende merken. Maar hoe structureer je zo’n uitgebreid merkportfolio? Hoe
Continue inspelen op de vraag van de klant kan ervoor zorgen dat je merkaanbod een ingewikkelde kluwen wordt. Daarom herstructureerden we het merkportfolio van RIGO. In de nieuwe structuur is de synergie van alle submerken behouden, maar verhouden ze zich op een logische manier tot elkaar. Daarnaast is het basismerk RIGO duidelijk herkenbaar in de slogan
V ervolgens ontwikkelden we voor RIGO een propositie die het merk onderscheidend maakt op de internationale verfmarkt. De oorsprong van het werk van RIGO is het mogelijk maken van vakmanschap. In de ambachten kennen we het onderscheid leerling, gezel en meester. Zo kwamen we op de propositie ‘Alles voor het meesterschap’. RIGO maakt van haar producten zelf meesterwerken én zorgt ervoor dat de vakman meesterschap kan afleveren. Ook in de brand identity en het packaging design komen het ambachtelijke en authentieke karakter van RIGO goed naar voren.
Sustainable Development Goals
Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. RIGO draagt bij aan:
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