The message is the bottle
De Dopper is niet zomaar een fles. Het is een fles met een fantastisch verhaal. Dat was de basis voor de strategische zin: The message is the bottle. Maar wij bedachten een nóg fantastischer verhaal. Met veel media impact van dien.
Voor een bijzonder verhaal creëerden we een spoof met Olympisch zeilsters Lieske en Lobke in de hoofdrol. Vlak voor de spelen van Beijing zagen zij af van deelname. In plaats daarvan besloten zij een zeilschool te beginnen op een drijvend plastic eiland voor de kust van Zandvoort. Dat zou door al het plastic in zee steeds groter worden. ‘Zin om in dit eiland te investeren? Vraag nu de prospectus aan’, luidde de afsluitende tekst. Grapje, met een kern van waarheid. En veel media aandacht en dus awareness tot gevolg.
Sustainable Development Goals
Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Dopper draagt bij aan:
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