Love for you, love for the farmer, love for the planet Lovechock is een raw, vegan, fair-trade chocolademerk met een super loveable propositie: chocolade die houdt van mens en planeet. Door alleen maar biologische fair-trade ingrediënten te gebruiken, het productieproces zo eerlijk en milieuvriendelijk mogelijk te houden en volledig plastic-vrij te zijn,
Stevige en unieke positionering ondersteund door onderscheidende copy We waren verantwoordelijk voor merkidentiteit en positionering. We leverden niet alleen alle (Engelse) copy voor het manifest, het merkverhaal en pay-off plus alle onlineteksten, maar ontwikkelden ook de drie merkpilaren: Love for you, Love for the farmer en Love for the planet. Deze drie pilaren dienen als fundamenten voor alle vormen van communicatie, marketing en advertising.
Een merk met een lovestory De tone of voice hebben we zo bedacht dat ie product en merk versterkt: lichtvoetig, geestig, persoonlijk en sympathiek. Daarnaast vertellen we ook het inspirerende, duurzame verhaal van Lovechock. Hoe boeren een eerlijke prijs krijgen voor hun cacoa-bonen bijvoorbeeld, en hoe door bepaalde processen juist niet of juist wel toe te passen bij het maken van Lovechock de planeet zo min mogelijk wordt belast. Boven alles hebben we van Lovechock een merk gemaakt dat een lovestory te vertellen heeft aan een grote groep dedicated fans en bewuste consumenten.
Sustainable Development Goals Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Lovechock draagt bij aan:
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Chocolade die houdt van mens en planeet
