Get Lost!

 

Het Fonds Podiumkunsten wilde voorstellingen uit andere regio’s in de wereld naar Nederland brengen. Maar cultuur uit Afrika of Azië is voor velen een ver-van-mijn- bed-show. Een lastige programmering dus. Heldergroen ontwikkelde een avontuurlijk concept en design, zodat men deze verre cultuur toch graag wilde ontdekken. Onder het motto ‘Get lost’ trok het vier jaar op rij volle zalen in Nederland en België.

Get Lost logo vormgeving fotografie Heldergroen
Fonds podium kunsten fotografie Heldergroen

Cultuur van ver is als een black box: een onbekend gebied waarvan je geen idee hebt, wat er zich binnenin afspeelt. Totdat je de blackbox hierheen haalt en erin kijkt. Je moet letterlijk over je eigen grenzen stappen om andere werelden te verkennen. Dat was het idee achter dit GET LOST concept en design. Wij noemden het ook ‘ervaar daar hier theater’. Het zorgde voor veel bekijks. En achteraf ook voor een bijzonder feest der herkenning. Want hoewel de voorstellingen uit vreemde landen kwamen en zeer persoonlijk waren, bleken de emoties verrassend herkenbaar. Zo zie je maar, wat er gebeurt als je het vreemde dichterbij brengt.

Get Lost website online fonds podium kunsten Heldergroen

Neem contact op met Heldergroen of bel voor
een verhelderend gesprek 023 8200 250.

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