Hoe beweeg je een behouden en traditionele auto-industrie om een baanbrekende innovatie te omarmen van een compleet nieuwe speler? Gebruik je innovatie als fundament voor één integraal merkverhaal met een pay-off, tone-of-voice en design die in alles je missie onderstreept. Zo hebben we met dit als uitgangspunt ECONAMIQ een vliegende start gegeven.
Dit bedrijf heeft namelijk de afgelopen jaren achter de schermen hard gewerkt aan een nieuwe technologie waarbij resterende energie uit verbrandingsmotoren, die normaliter wordt afgevoerd via het uitlaatsysteem, alsnog benut wordt. Het resultaat? Significante brandstofbesparing en CO2-reductie tot wel 20%, zonder concessies te doen op de aanschafprijs of het rijplezier. Wij hielpen dit mooie merk met een frisse, heldere brand identity, merkverhaal, pay-off en design.
Let’s accelerate met ECONAMIQ
De nieuwe belofte en kern van het merkverhaal. Een duidelijk statement waarmee we vertellen waar ECONAMIQ voor staat en tegelijkertijd een oproep aan de auto-industrie om in beweging te komen. Open te staan voor nieuwe en betrouwbare innovaties en ja te zeggen tegen de implementatie hiervan. Want alleen zo tillen we deze industrie naar een hoger niveau.
Basis voor een intelligent en eigen design De kern van het merkverhaal vormde het vertrekpunt voor een nieuw logo en visual identity. Het nieuwe logo legt de nadruk op de laatste twee letters van de merknaam, waarbij de Q een cylinder symboliseert en samen met de I staat voor de intelligentie die letterlijk schuilgaat onder de motorkap. In kleur hebben we gekozen voor een frisse groene kleur (smart green) in combinatie met diverse tinten blauw om zo een visuele stijl te creëren waarmee we ECONAMIQ positioneren als vernieuwer binnen de auto-industrie. Deze visual identity hebben we doorvertaald naar diverse on- en offline middelen.
Sustainable Development Goals
Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. ECONAMIQ draagt bij aan:
Heldergroen gebruikt cookies om je zo goed mogelijk van dienst te zijn. Accepteer ze allemaal, of stel ze persoonlijk in.
Accepteer
[gravityform id="12" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_12' ><form method='post' enctype='multipart/form-data' id='gform_12' action='/case/econamiq/'>
<div class='gform_body'><ul id='gform_fields_12' class='gform_fields top_label form_sublabel_below description_below'><li id='field_12_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_12_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_12_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_12_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
<input name='input_4' id='input_12_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" />
</div></li><li id='field_12_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_12_8'><li class='gchoice_12_8_1'>
<input name='input_8.1' type='checkbox' value='<span style="text-transform:none">Schrijf mij in voor de nieuwsbrief</span>' id='choice_12_8_1' />
<label for='choice_12_8_1' id='label_12_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label>
</li></ul></div></li>
</ul></div>
<div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_12' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }' />
<input type='hidden' class='gform_hidden' name='is_submit_12' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='12' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_12' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_12' id='gform_target_page_number_12' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_12' id='gform_source_page_number_12' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 12) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [12, 1]) } ); </script>
[gravityform id="2" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_2' style='display:none'><form method='post' enctype='multipart/form-data' id='gform_2' action='/case/econamiq/'>
<div class='gform_body'><ul id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below'><li id='field_2_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_4' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_2_4' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_2_3' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_3' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
<input name='input_3' id='input_2_3' type='email' value='' class='medium' aria-required="true" aria-invalid="false" />
</div></li><li id='field_2_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_1' >Bericht<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_1' id='input_2_1' class='textarea medium' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_2_5' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_5' ></label><div id='input_2_5' class='ginput_container ginput_recaptcha' data-sitekey='6LfLgO8UAAAAAPUzx5sIqKrHkpT5IBYNijCBO156' data-theme='light' data-tabindex='0' data-badge=''></div></li><li id='field_2_6' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_2_6' >Phone</label><div class='ginput_container'><input name='input_6' id='input_2_6' type='text' value='' autocomplete='off'/></div><div class='gfield_description' id='gfield_description_2_6'>Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.</div></li>
</ul></div>
<div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' value='Verzend' onclick='if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_2"]){return false;} if( !jQuery("#gform_2")[0].checkValidity || jQuery("#gform_2")[0].checkValidity()){window["gf_submitting_2"]=true;} jQuery("#gform_2").trigger("submit",[true]); }' />
<input type='hidden' class='gform_hidden' name='is_submit_2' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='2' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_2' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 2) {gf_global["number_formats"][2] = {"4":{"price":false,"value":false},"3":{"price":false,"value":false},"1":{"price":false,"value":false},"5":{"price":false,"value":false},"6":{"price":false,"value":false}};if(window['jQuery']){if(!window['gf_form_conditional_logic'])window['gf_form_conditional_logic'] = new Array();window['gf_form_conditional_logic'][2] = { logic: { 5: {"field":{"actionType":"show","logicType":"all","rules":[{"fieldId":"3","operator":"contains","value":"@"}]},"nextButton":null,"section":null} }, dependents: { 5: [5] }, animation: 0, defaults: [], fields: {"4":[],"3":[5],"1":[],"5":[],"6":[]} }; if(!window['gf_number_format'])window['gf_number_format'] = 'decimal_comma';jQuery(document).ready(function(){gf_apply_rules(2, [5], true);jQuery('#gform_wrapper_2').show();jQuery(document).trigger('gform_post_conditional_logic', [2, null, true]);} );} } } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [2, 1]) } ); </script>
[gravityform id="7" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_7' ><form method='post' enctype='multipart/form-data' id='gform_7' action='/case/econamiq/'>
<div class='gform_body'><ul id='gform_fields_7' class='gform_fields top_label form_sublabel_below description_below'><li id='field_7_2' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_2' >Naam</label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_7_2' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_7_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_7_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_7_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
<input name='input_4' id='input_7_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" />
</div></li><li id='field_7_8' class='gfield no-label-transform gfield_contains_required field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Akkoord<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_7_8'><li class='gchoice_7_8_1'>
<input name='input_8.1' type='checkbox' value='<span style="text-transform:none">Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)</span>' id='choice_7_8_1' />
<label for='choice_7_8_1' id='label_7_8_1'><span style="text-transform:none;">Ja, stuur mij de Bright Paper en abonneer mij op de nieuwsbrief (aanvinken ter bevestiging)</span></label>
</li></ul></div></li>
</ul></div>
<div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_7' class='gform_button button' value='Verzenden' onclick='if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_7"]){return false;} if( !jQuery("#gform_7")[0].checkValidity || jQuery("#gform_7")[0].checkValidity()){window["gf_submitting_7"]=true;} jQuery("#gform_7").trigger("submit",[true]); }' />
<input type='hidden' class='gform_hidden' name='is_submit_7' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='7' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_7' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_7' id='gform_target_page_number_7' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_7' id='gform_source_page_number_7' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 7) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [7, 1]) } ); </script>
[gravityform id="11" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_11' ><form method='post' enctype='multipart/form-data' id='gform_11' action='/case/econamiq/'>
<div class='gform_body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id='field_11_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_11_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_11_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_11_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
<input name='input_4' id='input_11_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" />
</div></li><li id='field_11_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_11_8'><li class='gchoice_11_8_1'>
<input name='input_8.1' type='checkbox' value='<span style="text-transform:none">Schrijf mij in voor de nieuwsbrief</span>' id='choice_11_8_1' />
<label for='choice_11_8_1' id='label_11_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label>
</li></ul></div></li>
</ul></div>
<div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_11' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_11"]){return false;} if( !jQuery("#gform_11")[0].checkValidity || jQuery("#gform_11")[0].checkValidity()){window["gf_submitting_11"]=true;} jQuery("#gform_11").trigger("submit",[true]); }' />
<input type='hidden' class='gform_hidden' name='is_submit_11' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='11' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 11) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [11, 1]) } ); </script>
[gravityform id="9" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_9' ><form method='post' enctype='multipart/form-data' id='gform_9' action='/case/econamiq/'>
<div class='gform_body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id='field_9_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_2' >Naam<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium' aria-required="true" aria-invalid="false" /></div></li><li id='field_9_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_3' >Bedrijfsnaam</label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_9_3' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_4' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_4' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'>
<input name='input_4' id='input_9_4' type='email' value='' class='medium' aria-required="true" aria-invalid="false" />
</div></li><li id='field_9_6' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_6' >Telefoonnummer</label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_9_6' type='text' value='' class='medium' aria-invalid="false" /></div></li><li id='field_9_8' class='gfield no-label-transform field_sublabel_below field_description_above hidden_label gfield_visibility_visible' ><label class='gfield_label' >Inschrijven nieuwsbrief?</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_9_8'><li class='gchoice_9_8_1'>
<input name='input_8.1' type='checkbox' value='<span style="text-transform:none">Schrijf mij in voor de nieuwsbrief</span>' id='choice_9_8_1' />
<label for='choice_9_8_1' id='label_9_8_1'><span style="text-transform:none;">Schrijf mij in voor de nieuwsbrief</span></label>
</li></ul></div></li>
</ul></div>
<div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Versturen' onclick='if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_9"]){return false;} if( !jQuery("#gform_9")[0].checkValidity || jQuery("#gform_9")[0].checkValidity()){window["gf_submitting_9"]=true;} jQuery("#gform_9").trigger("submit",[true]); }' />
<input type='hidden' class='gform_hidden' name='is_submit_9' value='1' />
<input type='hidden' class='gform_hidden' name='gform_submit' value='9' />
<input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
<input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsIjc4YjhlZjdhNmE4ZDQzYmI5ZjE1MzM2ZjZkZDc3NWQyIl0=' />
<input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' />
<input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' />
<input type='hidden' name='gform_field_values' value='' />
</div>
</form>
</div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 9) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [9, 1]) } ); </script>
