Het Gastenhuis: zorgconcept met zorg in de markt zetten - Heldergroen

POSITIEVE BEWEGING VOOR JE MERK

023 8200 250

POSITIEVE BEWEGING VOOR JE MERK

023 8200 250

Heldergroen Het Gastenhuis Oudere mevrouw Campagne

Een nieuw zorgconcept met zorg in de markt zetten

Communicatie met gevoel voor zorg

‘Thuis is waar je bent. En uit huis, is waar je naartoe gaat. Onherroepelijk. Als dementie erger wordt, kun je niet meer thuis wonen.’ Zo begonnen we de presentatie aan Het Gastenhuis.

Het Gastenhuis is een kleinschalige zorgformule voor mensen met dementie die de overgang van thuis naar uit huis zo vloeiend mogelijk maakt. Dit zorgconcept was, toen we samen aan de slag gingen, nieuw. Zo nieuw dat er een hoop uit te leggen was. Heldergroen is -en dat klinkt misschien een beetje raar- oprecht dankbaar dat we deze bijzondere opdracht mochten uitvoeren.

Boekje Thuis in zorg het gasten huis Heldergroen

Wil jij je tijdens de Corona-crisis inzetten
als betaalde invalkracht in de ouderenzorg?
Meld je dan aan voor de flexpool van Het Gastenhuis.

Het Gastenhuis Briefpapier Kaartjes Heldergroen Branding

De zorg-instelling van Het Gastenhuis

Elke locatie van Het Gastenhuis voelt als een warm thuis. Precies het tegenovergestelde van grote, onpersoonlijke zorginstellingen. Maar de manier waarop het Gastenhuis voor mensen zorgt, kan alleen met de juiste zorg-instelling. En die instelling straalt af van de merkpositionering.

Boekje Thuis in zorg het gasten huis Heldergroen

We ontwikkelden de corporate story en identity en van daaruit o.a. de brochure en de website waarin de gasten centraal staan, en een succesvolle wervingsmailing (50% respons) voor inwonende (zorg-) echtparen die een Gastenhuis willen gaan runnen. Bijzonder om aan zo’n maatschappelijk belangrijk vraagstuk bij te kunnen dragen. Neem zelf een kijkje op hetgastenhuis.nl

Heldergroen Het Gastenhuis Oudere mevrouw Campagne

Heldergroen Het Gasten Huis Campagne boekje

Het Gastenhuis Locatie Heldergroen Communicatiebureau

Geïnspireerd?

Neem contact met ons op of bel voor een verhelderend gesprek 023 8200 250

Producten

Identity – Activatie – Wervingscampagne

Sustainable Development Goals

Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Het Gastenhuis draagt bij aan:

Bekijk alle cases

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