L'Oréal - Heldergroen

020 214 1080

020 214 1080

L'Oreal - duurzame branding

L'Oreal - duurzame branding

Celebrate your natural beauty

Als een internationaal A-merk bij ons komt met de vraag om een nieuw, supernatuurlijk (98% natural ingredients) hair care merk te introduceren, dan zeggen wij natuurlijk ‘Ja!’. Een mega stap in de goede richting.

L'Oreal - duurzame branding

Loreal Heldergroen Reclamebureau Branding

Biolage R.A.W. is een afkorting voor Real, Authentic en Wholesome. Tevens de merknaam van deze duurzame productlijn. Wij ontwikkelden voor de introductie in Nederland en vervolgens in Europa een campagne gebaseerd op: R.A.W. Celebrations. Een viering van je natuurlijke schoonheid en de
schoonheid van de natuur.

In de wereld van hair care is nog veel te winnen op het gebied van duurzaamheid. Zeker in de salons. En dat is precies waar l’Oreal met Biolage R.A.W. verandering in brengt, samen met Heldergroen. De introductie was al vóór de start een succes: meer dan 200 salons tekenden meteen in om Biolage R.A.W. op te nemen in hun assortiment.

lOreal2 Heldergroen campagne branding

Loreal Fotografie Heldergroen Reclamebureau

Geïnspireerd?

Neem contact met ons op of bel voor een verhelderend gesprek 023 8200 250

Producten

Strategie – Introductie campagne

Sustainable Development Goals

Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. L'Oreal draagt bij aan:

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