Je kan het!

Hoe krijg je kinderen, jongeren, hobby hardlopers en mensen met een beperking zover dat ze aan atletiek gaan doen, op een super laagdrempelige manier die ook nog eens goed uitvoerbaar is? Dat was de uitdaging die we aangingen met de gemeente Amsterdam rondom het EK atletiek in 2016.

Gemeente Amsterdam Fotografie Heldergroen Reclamebureau
Gemeente Amsterdam Fotografie Heldergroen Reclamebureau

We gebruikten de hele stad als atletiekbaan, van de straat tot het plein, om te laten zien dat iedereen kan sprinten, hoogspringen en gooien – een kwestie van gewoon doen. Vanuit de strategie ‘atletiek, je kan het!’ en een uitgekiend stappenplan, van EK-communicatie op scholen tot mini-wedstrijdjes in de buurt, lieten we de doelgroep van jong tot oud door de hele stad kennismaken met verschillende atletiek onderdelen en hun skills testen. Een honderd meter sprintje bij de Stopera, hoog sprinten aan het IJ en vergooien op het Haarlemmerplein, ook jij kan het!

Gemeente Amsterdam Fotografie Heldergroen Reclamebureau
Gemeente Amsterdam Heldergroen
Gemeente Amsterdam Fotografie Heldergroen Reclamebureau

Geïnspireerd?

Neem contact met ons op of bel voor een verhelderend gesprek 023 8200 250

 

Producten

StrategieCampagne conceptActivatie

Sustainable Development Goals

Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Gemeente Amsterdam draagt bij aan:

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