Ahrend - Embrace Collection - Heldergroen

POSITIEVE BEWEGING VOOR JE MERK

023 8200 250

POSITIEVE BEWEGING VOOR JE MERK

023 8200 250

Arend Embrace Collection merkverhaal Heldergroen

Productcampagne gebouwd op maatschappelijke trends

Zet je product eerst in de maatschappij, dan in de markt

Multifunctionaliteit is het toverwoord in de moderne ruimte. Waar functies vroeger strik gescheiden werden, worden die nu met elkaar verbonden. Een plek waar je je kan focussen, kan ook sfeervol zijn. Ontmoeting en concentratie kunnen in elkaar overvloeien. Op basis van deze inzichten gaven we vorm aan de productcampagne voor Ahrend’s Embrace Collectie: een multifunctioneel meubel dat werelden verbindt.

Ahrend Embrace Collection merkverhaal productcampagne campagne Heldergroen

Embrace Collection: van propositie tot manifest

De campagne vloeide voort uit Vitalising workspaces, de propositie waarmee we het merk Ahrend nieuwe energie gaven: van aanbieder van kantoormeubilair tot autoriteit op het gebied van werkruimtes. De propositie was het resultaat van een gedegen strategie en werd krachtig omschreven in nieuw manifest, gebaseerd op vier pijlers: productivity, diversity, wellbeing en belonging. In de campagne voor de Embrace Collectie hebben elk van de vier pijlers een duidelijke plek.

Ahrend Embrace Collection merkverhaal productcampagne campagne Heldergroen

Intuïtief in woord en beeld

De campagne kreeg verder vorm na een serie interviews met de ontwerpers van de Embrace collectie. Zo sloten we in woord en beeld aan op het intuïtieve design van de meubels. Ook de fotografie, tot stand gekomen op locatie bij architectenbureau HofmanDujardin, werd geïnspireerd door de ontwerpprincipes van de architecten. Gebalanceerd: rustgevend en opwindend. Elegant en simpel. Strak en tijdloos. Maar bovenal: menselijk.

Strategisch denkwerk met een scherp oog voor metatrends, samenkomend in vloeiende tekst en intuïtief ontwerp, dat is de kracht van Heldergroen.

Ahrend Embrace Collection merkverhaal productcampagne campagne Heldergroen

Ahrend Embrace Collection merkverhaal productcampagne campagne Heldergroen

Ahrend Embrace Collection merkverhaal productcampagne campagne Heldergroen

Ahrend Embrace Collection merkverhaal Heldergroen

Geïnspireerd door de kracht van visie en verbeelding?

Neem contact met ons op of bel voor een verhelderend gesprek 023 8200 250.

Producten

Strategie – Brand Identity – Productactivatie – Webdesign – Brand story – Fotografie

Sustainable Development Goals

Bij Heldergroen werken we alleen met merken die bijdragen aan de SDG's. Ahrend - Embrace Collection draagt bij aan:

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